Every year the Italian National Association for Pet Food and Pet Care Companies (ASSALCO) in association with Zoomark International (a yearly international pet products and accessories trade fair) produces an excellent report on the current state of the Italian pet sector.
It is always great to see data showing the current picture on how any pet sector (market size, pet population etc) is doing against a background of on-going global change and the ASSALCO – Zoomark International is a great example of how this data can be communicated to a wide audience. The 2016 report highlights that the Italian market grew both in terms of sales value (+4.1%) and volume (+0.9%) in 2015 which is great to see.
In line with markets in other countries, part of this growth can be accounted for through innovation in pet foods that support health and well-being of Italian cats and dogs.
Two further points are worth considering here: –
- The report is available in the “public domain” and is easily available through the internet ASSALCO – ZOOMARK 2016 Report on Pet Food and Pet Care (Summary) and full report (in Italian) RAPPORTO ASSALCO – ZOOMARK 2016 ALIMENTAZIONE E CURA DEGLI ANIMALI DA COMPAGNIA
- The ease of accessing the data and report help present the pet sector in Italy as a caring, sharing industry that has society and the pet owning community at its heart.
This openness in sharing information helps develop transparency in the pet food industry and wider aspects of the pet sector. Just think how great it would be if pet food manufacturing associations in other countries had a similar approach to presenting data in the public domain, as this helps build trust in the industry.
Another great feature of the 2016 report is it’s focus on pets in society and responsible pet ownership.
To learn more about novel ideas for innovation, including in health and well-being and also the role of pets in society, the Italian pet food sector are invited to attend the 1st Mediterranean Pet Food Seminar (MPFS). The 1st MPFS is being held in Pula, Croatia on 4 – 5 October 2016. Full details can be found at www.medpetfood.com
The organizers of the 1st Mediterranean Pet Food Seminar David Primrose and Milka Kosanovic Tesla look forward to welcoming our friends from the Italian pet food industry (friends from other countries are also welcome) to Pula!